The discipline to develop best practices and stick to them is what often separates a mediocre communications plan from a great one. This includes the discipline required to only send content you know your audience will value. It also includes the discipline to adhere to a consistent brand including the look, feel and messaging.
Writing a good email is a unique skill that is very different from writing for a publication or even writing for the web. SO Tactics understands how people actually read email and knows online organizing principles.
SO Tactics can provide the materials, tools and strategy to:
- Identify the goals of the your communications
- Develop the appropriate content for each audience
- Create professionally designed HTML email templates
- Use automation to create conversations and personalize the experience
- Provide metrics on who’s reading what, who’s clicking where and overall effectiveness
- Grow your list with subscribers who fit your ideal target audience