From email marketing to web site design, SO Tactics can meet the needs of your company or association. We specialize in social media, database management, corporate communications and association management.
Email Marketing
The discipline to develop best practices and stick to them is what often separates a mediocre communications plan from a great one. This includes the discipline required to only send content you know your audience will value. It also includes the discipline to adhere to a consistent brand including the look, feel and messaging.
Writing a good email is a unique skill that is very different from writing for a publication or even writing for the web. SO Tactics understands how people actually read email and knows online organizing principles.
SO Tactics can provide the materials, tools and strategy to:
Identify the goals of the your communications Develop the appropriate content for each audience
Create professionally designed HTML email templates Use automation to create conversations and personalize the experience
Provide metrics on who’s reading what, who’s clicking where and overall effectiveness
Grow your list with subscribers who fit your ideal target audience