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Own It. Define It. Defend It.© Protecting Your Online Reputation Part II

Define It!

Now that you own your name across the Internet, it’s time to define who you are. Be yourself, only better, we like to say. Sounds simple enough. Remember, this is about you and your personal reputation, not your business.

Google searches these days pull in news, web, pictures and social media. When was the last time you checked Google Images? You might be surprised to see the number of images of you that are being pulled from social media sites. If you’ve been tagged, or if you’ve used a picture as a profile shot, it’s fair game in a search.

Be aware! There’s nowhere to run and nowhere you can hide, so it’s critically important to be aware, at all times, that every move you make reflects on your reputation.  You have a choice to define who you are, or let others do it for you. Take control.

Be Proactive! Lines blur these days between our personal and professional lives. Business associates friend us on Facebook and friends ask us to connect on LinkedIn.  Be proactive in posting and sharing positive information about yourself and about your business. Make sure your Facebook settings require your permission before you can be tagged in a post or a photo. Ask friends to remove posts that in any way negatively impact you, or better still, stay out of situations that might generate such posts.

Be vigilant. We talked in the first article in this series about using broad search engines such as Addict-o-matic, SocialMention, Technorati and Yasni, in addition to a Google search, to see what is being said about you. It’s important to periodically rerun your search. First, you will see that your efforts at proactively posting positive content are paying off but more importantly you will see if anything objectionable has been posted. The sooner you can spot the negative, the easier it will be to clean it up.

Mark Twain is attributed with saying -- “A lie can travel halfway round the world while the truth is putting on its shoe.” – and that was long before the Internet! If, despite all your best efforts, objectionable information turns up that threatens your personal reputation, have no fear. There are many steps that you can take to lessen the impact or even eliminate the information.

We own it, we’ve defined it – next we’ll defend it.

Need help managing your reputation? Contact us, click HERE!


Own It. Define It. Defend It.© Protecting Your Online Reputation - Part I

Own It!

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Admit it, you’ve Googled yourself. We all have. We all breathe a sigh of relief too when nothing embarrassing shows up. Then we make a promise to ourselves to do it again in a year. That should be sufficient, right?

Wrong! It’s just not that simple any more. Social Media places an emphasis on you as an individual and so protecting your online reputation is imperative. It’s important to take control and manage it. In this first of a three part series on Protecting Your Online Reputation we will focus on owning your reputation and the positive steps you can take to manage your name across the Internet. This isn’t about your business, it’s about you!

Sadly, it’s now time to stop using the pet name your dad gave you when you three as a profile name! Begin by assessing all of your current online profile pages to make sure that you are using your real name on all of them. Be consistent across the web!

On LinkedIn, for example, you can easily edit your public profile URL by going to your Profile page, click edit next to your Public Profile and then edit next to “Customize your public profile URL” in the right hand column of that page. Making these simple changes makes it easier for friends, family and business associates to locate the real you. 

Now, broaden your name search on the web. Check out search engines like Addict-o-matic, SocialMention, Technorati and Yasni. These searches provide a broader view of you on the web and will also cover blogs.

Next it’s important to reserve your name across the web and even secure your name as a URL. This doesn’t mean you have to create a web page, it just ensures that no one else can. You can use Knowem, Namechecklist, Namechk or to view how your name is being used across the web and to secure your name if it is available. You can use these sites to lock down your domain name as well.

Finally, create a Google Profile. This profile will put all your online profiles in one place. Add to that a Google Alert for your name. You will receive emails on a regular basis that contain information on your name and help you monitor what is being said.

Now you Own It! Next up - we’ll Define It!

Need help managing your reputation? Contact us today, click HERE!